Victor Petit is looking for an internship in a creative environment. To add a unique spin to his resume and showcase an understanding of multimedia, he included a QR code over an image of his face (on the back of the resume). This QR code pulls up a video of his mouth -- which in turn fits right on to his photograph like a missing puzzle piece. It allows the reader to get a glimpse into Victor's personality beyond the printed word.

Depending on how the QR code was set up, it is also possible that the video can be edited or altered down the line. This would allow recruiters and potential employers to see what he is up to in several months, by simply re-engaging in the QR code at that time.

The creative execution reminds me of Cassius' I <3 U So music video (which features several different people and objects lip synching to the song, behind pre-filmed content running off of an iPhone). It is equally as compelling -- and certainly memorable.

It's been a few months since the Cassius video came out, but it's certainly worth taking a look through if you haven't yet. Fans are able to replicate the music video with their social circle, by downloading the app and filming their own version. The free iPhone app contains eight different mouths singing along to the track -- and there are direct links to share the app on Facebook and/or download the track from iTunes. This interactive component allows users to access a piece of the original video, and encourages the spread of additional video content outside of Cassius' own.

Updated April 11, 2011: I knew there was something missing from this post. Here's how Cameron Reed looked when I first met him (as photographed by Leah Benetti).

This is a personal take on a blog post I originally wrote for DDB Canada.