Take This Lollipop

Take This Lollipop is a vivid and disturbing interactive website which uses Facebook Connect and Google Maps to pull user data such as photos, relationship details and location.

The story follows a man in an undisclosed location, as he slowly browses through the user's personal Facebook account - caressing the screen when their photos appear, and scrolling through their real friends' status updates. He then proceeds to look up the user's city of residence - and hops into a car, presumably to take the online stalking offline. The attention to detail and numerous touch points which incorporate the user's personal data can be seen as jarring.

This website launches just in time for Halloween -- but does not appear to be tied in with any specific campaign or brand initiative. According to The International Business Times, director Jason Zada has confirmed that the site was a personal creative collaboration.

Me, personally? I love this.

Earlier this year, we saw equally compelling microsites incorporate Facebook Connect to pull data from individual profile accounts -- most notably, Intel's Museum of Me. In both cases, the users who have active and populated personal profiles are more likely to access the most engaging online experience.

This blog post was originally written for DDB Canada.


Updated November 20, 2011: According to Mashable, Take This Lollipop is now the world’s fastest-growing Facebook app (read more..).