With the iPad leading the way, opportunities for creative, interesting, relevant (and fun!) tablet publishing continues to excite both our agency's creative and digital teams.

Friskies launched its Games for Cats initiative this month -- allowing fans to access interactive iPad games created specifically for their feline friends.

On a similar note, Tramontina recently introduced an interactive iPad ad to promote its line of non-stick pans. The user is now able to test out Tramontina's line of cookware products, frying up digital pancakes, bacon and eggs - even receiving tips on how to cook the foods better "for next time".

This post was originally written for the DDB Canada blog.