GOOD SHIRTS for Unicef
Inspired by the tremendous response to their creative endeavour, Christine and Justin also created Needs for Sale - a sister site that went live only months after Wants for Sale had. This site has more of a philanthropic edge, with all proceeds from the paintings and limited edition prints directed to various charitable organizations.
After a slight dry spell, the pair has redesigned both of these sites and recently introduced GOOD SHIRTS - a creative and fundraising initiative that partners with UNICEF and Threadless (a community-based T-shirt printing company). Instead of prints or paintings, the artists have created twelve designs for a new T-shirt line -- all focusing on relief effort items that will serve in the famine and drought-affected Horn of Africa. Similar to their earlier paintings, each of these T-shirts will be sold for the same price as the image that is depicted on it (e.g. Insecticide Treated Mosquito Nets for $18.57, Measles Vaccines for $24.24 -- all the way up to A Cargo Flight for $300,000).
Because GOOD SHIRTS is hosted on a social-friendly site, users are able to participate in voting challenges, share their purchases, comment, rate, and engage directly with the designers should they wish. Unicef, Threadless and the artists themselves have also made an active effort to promote the project across their respective social channels -- further increasing awareness, and hopefully resulting in funds.
This blog post was originally written for DDB Canada.
Updated January 28, 2012: I was pretty thrilled to see Chris wearing a GOOD SHIRT at the office earlier this month.
