Condition ONE

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Filmmaker Danfung Dennis made his mark at the 2011 Sundance Film Festival with Hell and Back Again — a documentary which attempts to confront one man's physical and emotional turmoil after serving on the frontline of war.

After directing this film and spending time in Iraq and Afghanistan as a war photojournalist, Dennis teamed with Karol Martesko-Fenster to create Condition ONE — an immersive video application for the iPad which was introduced to the Apple Store earlier this month. It will be available on Android tablets in 2012.

Condition ONE technology was inspired by Dennis' desire to increase awareness around the realities of war, and to provide media outlets with a more sophisticated tool for sharing on-the-ground news coverage. Once the technology is licensed, media companies may embed firsthand viewing experiences to their respective online channels. Condition ONE serves as a unique camera system that allows users to engage and control access to video footage either by moving their tablet or scrolling through footage manually.

I'm quite fascinated with the technology, despite the Hollywood trailer-esque soundtrack used in the clips below. I feel the implementation and technology speak enough for itself.

This post is a personal take on a blog entry originally written for DDB Canada.